BACK ON THE BLOCK: NKOTBSB bows on the Hot 100's Bubbling Under chart at No. 14 with "Don't Turn Out the Lights."
While the artist name may appear unfamiliar on first glance, it's an acronym for two of pop music's most beloved boy bands: New Kids on the Block and Backstreet Boys.
The supergroup releases "NKOTBSB" May 13. The set features 10 fan-voted favorites (five by each act), as well as an additional new song by all nine singers ("All in My Head") and the set-closing "NKOTBSB Mash Up."
WNOU (100.9 FM Radio Now)/Indianapolis led all Pop Songs chart reporters with 23 plays in the April 4-10 tracking week, according to BDS. Program Director Tim Rainey says that "that basic boy band formula works so well ... and these guys obviously know a thing or two about that.
"As a female-targeted radio station, it simply makes sense for us to play the song. Actually, we might be idiots not to play it."
As to whether the groups' histories could work against them at such a youth-driven format (even if the members are still technically "kids" and "boys"), Rainey counters that despite potential stigma as a band known for its late '90s catalog ("Meet Virginia"), Train reached No. 3 on Pop Songs, and the Hot 100, last May with "Hey, Soul Sister."
"A hit is a hit, regardless of who sings it," Rainey says.
The station also plans to center promotions around NKOTBSB when its upcoming tour reaches Indianapolis July 26.
"Other radio stations in the market think too much when it comes to songs like this. Play the hits," Rainey says.
"We have a long history with the groups. We're glad that Radio Now can help make them 'now' again."