Quite Great PR, based in the Elsie Whiteley Innovation Centre, has landed work to promote a unique event featuring global superstars, New Kids on the Block and the Backstreet Boys.
The boy bands - who found fame in the 80s and 90s - have reformed and reunited in a joint tour. This Sunday, the boys play the O2 Arena in London and the show will be broadcast to 400 cinemas across Europe - and Quite Great PR are working behind the scenes to publicise the gig.
Ellis Wayman, head of music development, said: “It’s been really fun working on this. And being on Skype to Los Angeles, talking to their management while I’m sitting in Halifax. It’s been exciting organising TV, radio and press for the event.”
Quite Great has secured more than 200 articles across Europe - including OK! and Hello! magazines - and TV and radio appearances for the bands such as BBC Breakfast and Radio 5 Live.
They moved into the Elsie Whiteley Centre earlier this year.
Mr Wayman said: “We have clients in Manchester and Leeds, so Halifax is ideal. It’s central to the north west creative hotbed.”
As well as publicising global superstars, Quite Great are on the hunt for local talent to help.
He said: “We’re want to help people based up here. Send us demos or tracks and we can outline a whole PR plan to get you noticed.”
For more information and tickets to the bands’ cinema show - which includes Cineworld in Bradford and Showcase in Leeds - visit www.myscreenevent.com/nkotbsb.html.
It will also be screened via the boys’ Facebook page http://www.facebook.com/nkotbsb.
To contact Quite Great PR email firstname.lastname@example.org