Producer says he would like to help Biebs channel New Kids on the Block, New Edition and Kelly Rowland.By Rob Markman
Multi-platinum producer Jim Jonsin has some interesting plans for when he gets in the studio with Justin Bieber. No, he won't be coupling the teen-pop sensation with B.o.B, but rather he will try to capture the vibe of NKOTB.
"For Bieber, I think I want to reach back to New Edition, those days," Jonsin initially said before referencing another 1980s Boston-bred boy band. "I want to try to do something like that — 'Please Don't Go Girl,' New Kids on the Block — because the girls would go crazy. Maybe not that song, but something that feels like that: little bit of soul, R&B, but pop as well."
While the track pre-dates the 17-year-old Bieber by about four years, "Please Don't Go Girl" was the first single from NKOTB's sophomore album, Hangin' Tough, and ultimately put the group on the map. The ballad, which featured Joey McIntyre as the lead vocalist, drew comparisons to New Edition's 1983 single, "Is This the End" — not surprising considering both acts were founded and produced by Maurice Starr.
It isn't all about the '80s however: Jonsin also would like to produce something more modern for JB as well, using Kelly Rowland as a reference. "And then I'd love to put him on something like that 'Motivation' type of track," he said of the hit Rowland single he helped create. "Just a hard beat that he could sing something super slick [on]."
Jonsin admits that, at first, he didn't know what to make of Justin, but thanks to the Biebs' "Never Say Never" film, the hitmaker has a newfound respect for the young star. "When I watched the movie with my 8-year-old daughter, I was floored and inspired at who he was as a person. He's a good kid, he's a philanthropist, he's a good role model," Jonsin said. "I have a newfound respect for the young man, and I'm honored to work with him."