2010 in Music: The Year That Went Pop
A common criticism lobbied against pop booms is that they're dangerous for the music industry because its artists are not legacy acts-in other words, you won't find Bieber selling out arenas in 10, 20 or 30 years. But those interviewed vehemently objected to this idea........ "It's a mixture of having huge hit songs and being proven entertainers," says New Kids on the Block manager Jared Paul, who along with Backstreet Boys managers Peter Katsis and Jeff Kwatinetz came up with the NKOTBSB joint tour, produced by Live Nation, set to take place next summer. The idea arose after Backstreet Boys made a surprise appearance during the New Kids' three-night sold-out stand at New York's Radio City Music Hall during its 2008 reunion tour (on which Lady Gaga was an opener).
"With Rihanna, Katy Perry, Justin Bieber and Gaga, we're seeing pop artists figuring out how to be more well-rounded," Paul says, "because if you can't figure out how to tour, you're in trouble. And after what happened with touring this summer, we've worked hard to adjust our deal structure so that our tickets would be at the right price."
The NKOTBSB tour has since added 18 new dates to its original run, including second nights in cities like Chicago and Toronto.
"People said that pop was dangerous during the Backstreet and 'N Sync era, too, but I think any time an artist puts asses in seats and sells units, that can only be good for the music industry," Weiss says. He cites P!nk as an example of an artist who was once written off and is still thriving. "When L.A. [Reid] first signed her, people thought she was an urban wannabe," Weiss says, "and look where she is now."
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