One Direction have to get their swagger on if they are to win over American girls, according to the country’s two biggest boybands.
The X Factor youngsters were given some tough advice on how to crack the States by members of the Backstreet Boys and New Kids On The Block.
The 90s groups delivered their verdict on Simon Cowell’s doe-eyed lads when they touched down on our shores to promote their joint NKOTBSB British tour in April.
‘Even though the UK and England are big, it still sort of has a small town feel,’ 39-year-old New Kids singer Joey McIntyre told me.
‘That’s why you guys love your artists so much but boybands are so personality driven that sometimes it’s about connecting with that and if the American girls don’t connect with that swagger, it’s hard.’
He insisted that attitude would be the ‘biggest piece of the puzzle’ to crack for One Direction if the teenagers are to build on the impressive debut of What Makes You Beautiful in the US last week.
The band – Niall Horen, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – stand a good chance of riding the British wave but won’t be able to rely on their music like Coldplay and Adele have, he added.
‘Whereas if it’s rock music, if it’s Coldplay, it’s about the music.
‘But the boyband, it’s so much about the personality and energy and I think that’s big,’ he warned.
Meanwhile, 32-year-old Backstreet Boys singer Nick Carter will still make the group’s reunion tour after his sister, Leslie, died at the age of 25 earlier this month, reportedly from substance abuse.